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Amsterdam Museum Night cover image

From Form

November 22, 2023

Mindsparkle Mag

Amsterdam Museum Night

During Amsterdam Museum Night, more than 60 museums will open their doors at night. For 3 years in a row, From Form created their/u00a0campaign that captures the rich and diverse programming of the capital/u2019s iconic event. The campaign aims to lower the threshold for young Amsterdam residents to visit museums and experience art in a playful and approachable way./u00a0To celebrate the event/u2019s great versatility, the studio focused on its details /u2013 literally. Equipped with two photo cameras, From Form explored Amsterdam/u2019s museums, capturing thousands of close-ups of its art, interiors, and facades. These fragments, flashes and details of museums, people, art and the city together formed a series of rich & rhythmic collages.

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