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YOVO is a bold new take on gelato designed by Hellocean, bringing together rich flavor, cultural identity, and high-impact visual design. Originating from China, YOVO offers more than just a frozen treat — it presents a lifestyle-driven dessert experience shaped by aesthetics, attitude, and originality.

From the first glance, YOVO’s packaging immediately sets it apart. Each container is treated like a collectible object, with sculptural forms and rounded silhouettes that feel playful and premium. The tubs are wrapped in expressive, high-contrast labels that make bold use of typography and color. Whether in soft pastel tones or saturated neons, each variation captures attention while signaling the fun and indulgence within. The designs are clean, yet brimming with personality — a true fusion of food and fashion.

The visual identity leans heavily into a youthful, street-style aesthetic. Mascots, illustrated icons, and cheeky slogans work together to establish a world that feels both curated and carefree. The use of modular layouts and custom type reinforces this language, creating a strong design system that is adaptable yet instantly recognizable. Even without the product visible, the branding alone tells you YOVO is something playful, flavorful, and contemporary.

Photography and product presentation enhance the sensorial impact of the brand. Smooth gelato textures, dynamic props, and surreal compositions make each image feel like a still from a dream. Melting scoops are paired with expressive shadows and vivid lighting, creating scenes that are both delicious and visually arresting. The packaging is not just a vessel — it becomes a character within the story of the brand.

What makes YOVO stand out most is its ability to mix traditional elements — such as references to local culture and language — with modern-day design principles and consumer sensibilities. It is bold without being brash, and expressive without sacrificing quality. YOVO is not just selling ice cream, it is curating an experience, a feeling, and a distinct voice in the world of dessert branding