In 2018 Sweden experienced a longer, hotter and sweatier summer then ever before. Hydration became a major concern. This was the seed to Wato, a one-of-a-kind product within the segment of functional drinks. The fizzy drink helps you stay hydrated, whether dancing at Midsummer solstice or simply feeling overheated.
Essen International designed the Packaging for Wato Drink. The keystone of the visual identity is a graphic pattern depicting the movement of water. In the packaging design, the wavy and straight lines represent products with or without caffeine. Different flavors have their own identifying colors, without losing sight of the big blue. The promotional website is the packaging in a digital format, mirroring the product itself. A visual identity making waves on the store shelves.