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Claudiana Beautanica Skincare cover image

Anagrama Studio

January 12, 2020

Mindsparkle Mag

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Claudiana Beautanica Skincare

Anagrama Studio designed Claudiana Beautanica Skincare. Claudiana Beautanica was developed as a branding, packaging and illustration project along with a collaborative process bringing life to the/u00a0brand's DNA. Designers conducted a strategic study that included key brand message, customers, competitors and content definition, getting involved in/u00a0the photographic art direction. They were also in charge of the correct selection of specific customer profiles based on location, tastes and/u00a0purchasing power.

Thanks to this process, Claudiana has a strong foundation for a coherent and attractive communication strategy that is faithful to the founders values.

Creator: Anagrama Studio

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