Uber Logotype Redesign
As part of UBER's new visual identity redesign in February 2016, the company launched a new logotype to reflect the ongoing evolution of UBER. In 2010, UBER launched as a way for 100 friends in San Francisco to get luxury rides—everyone’s private driver. Today, the company is a transportation network spanning 450 cities in 70 countries. That network delivers food and packages, as well as people, all at the push of a button. And thanks to services like uberX and uberPOOL, UBER has gone from a luxury option to an everyday transportation option for millions of people all over the world.