Confetti Studio have created the personalised branding and collateral design for Australian photographer, Tom Ross.

The brand identity is intended to reflect Tom Ross/u2019 core characteristics. According to Confetti Studio, /u201cHe/u2019s a laid back gentleman with an honest approach to his medium. There/u2019s no pretense and he appreciates the beauty and sincerity in awkwardness./u201d

Both the business card design and web design feature a rotating colour palette of bold contrasting colours paired with simple, sans-serif typography. The italicised logotype, however, stands out with its unconventional left-slanting type.

The colourful web design and no-frills layout is a deliberate contrast to the clean, white and /u201ctypographically delicate approach/u201d typically adopted by many photographer/u2019s websites.