The Archipalego worked closely with The Picture Library over a number of years to strengthen and develop their visual identity beyond the initial re-launch campaign materials. The Picture Library is an art lending service run by Leeds Art Gallery, with a heritage dating back to the 1960s. At its heart it aims to ‘make art part of everyday life’.
As part of their identity development process, The Archipalego designed a membership welcome pack and a full suite of membership materials and documents, a tri-annual newsletter, wayfinding and display furniture for selection day events at the gallery.