Anagrama Studio based in Mexico City designed the brand identity for Orson Burger Kitchen, a hamburger restaurant that serves up the much loved American classic along with a good selection of wines and milk shakes. ‘The conceptualisation and design are inspired by a combination of the ‘diner style’ from the 1920’s and 1930’s around the acclaimed work of artist Edward Hopper. The graphic design and identity is consistent with the proposed architectonic style, employing dark and contrasting colors that remind us about Hopper’s work. The typographical system is responsible for the modern touch to the brand. The logo is custom made and its expression is based around the art-deco style in the same manner as the restaurant’s furniture and architectural detail.’