Graphic

Serrado is a tribute to the essence of the Dão region, where tradition, nature, and craftsmanship converge to create wines of deep character. This project, designed by Chezarit Mattie, Venezuelan graphic designer based in Portugal,  involved the development of a refined visual identity and label design, blending a fresh yet traditional aesthetic that honors the region’s winemaking heritage.

The label design embraces a bold yet minimal approach, with a structured typographic layout that reflects authenticity and elegance. The color palette is deeply connected to the natural landscapes of Dão, drawing inspiration from the region’s soil, vineyards, and surrounding hills. The tones evoke the richness of the terrain, the seasonal shifts of the vines, and the deep connection between the wine and its place of origin. This organic harmony reinforces the brand’s identity, capturing the essence of tradition, craftsmanship, and the passage of time.