SERPUI is a S/u00e3o Paulo based accessories brand specializing in luxury clutches and handbags with a unique mix of modern design and natural exotic materials. Established by a brazilian designer, Serpui Marie, her brand has earned its reputation by uncompromising craftsmanship and supreme quality of its creations of dazzling chic minaudi/u00e8re collection. STUDIO NEWWORK was assigned to create brand identity system including logo, stationery, hang tag, metal clasps and website. A new modern logotype and "S" logomark are designed to use versatilely on various formats such as tags, product related parts, and digital media.
Creator: Studio New Work