Poise is a worldwide brand of hair care products that offers a range of beard hair care products, from oils, creams, and serums. Based in Egypt, Qafila Studio came up with a brand new packaging design for this well-known brand.
Qafila’s creative team designed a neutral color palette for the branding and packaging with a yellow accent that makes it pop out. Moreover, Poise’s typographic choices have wise decision-making to match the brand’s worldwide logo and the translation into the African language.
While featuring a minimal style for the packaging, the project’s art direction has some interesting textures. They come from the wooden elements, the rocky background, and the dim lighting.