The award-winning design for the Ovation data model was created by Cossette agency and Montreal-based designer, S/u00e9bastien Paradis.

The Ovation model is the product of new research which allows brand managers of large companies to measure consumer engagement with a brand.

The driving force behind the brand identity is its unique logo, in which clever typography placement depicts a standing ovation from a human figure. According to Cossette, this /u2018represents any brand/u2019s ultimate quest/u2014a standing ovation from the consumer./u2019

Visually, the branding utilises a black & white colour palette and illustrates data by transforming and deconstructing the letters from the logotype to create eye-catching infographics.