OLIMPICA is a new brand of artisanal Mexican beer, standing as a symbol of quality and strength. Futura crafted a brand identity centred around the idea of showcasing the beer as an emblem of ‘monumentality and achievement.’
‘In both its tap and bottle presentations, we’ve used monolithic elements to convey empowerment and heroism throughout every effort in the design and communication of the branding.
OLIMPICA is a beer for the conqueror of obstacles, the prize for those who aren’t afraid to face any challenge.’
Published
07.12.2017
