NOON

NOON, designed by by Carme agency is a sexual lubricant brand aimed specifically at the gay market. The brand’s strategy positions Noon’s products as truly desirable, distancing itself from any design stereotype associated with the gay market and focusing on sophistication as its principle asset. The visual identity was achieved by Carme agency and the brand strategy by Monq.

 

Published
11.03.2019

Credits: Carme

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