Monet—Urban is a bike brand based in Lisbon, that connects city life with wellness and nature. It suggests getting back to cycling and, as a result, living in a new simpler and more chilled way. In this project, Amateur(dot)rocks developed a new, fresh, digital and young branding and visual identity that expresses and represents the main concept of the brand: connection. Bikes connect us with ourselves, with communities or with the world wonders. The studio also designed the website for Monet–Urban, being this the main selling channel and a relevant platform to build the bridge between users and the brand.