Mimar is a n architecture studio focused on the design and decoration of childhood spaces. A creative partnership in between Elena Vela (Art Director) and Natalia Parra (Copywriter)
Evolving and safe spaces capable to stimulate the little ones from birth to adolescence. Homes that grow, transform and adapt to each member of the family. They needed a strong brand and social media strategy and a visual identity that transmited their UPS: “Mimar studio, spaces to grow up”.
With this project the designers were tasked in creating a visual identity, brand language & social media strategy. They also focused on digital channels, creating Mimar Studio website & blog and developing creative contents for Instagram.