South Korean product designers JungHoon Lee and Dongkyu DK Lee from TwelveStudio created Matchpoint, a collection of custom matchsticks.
The project sets out to unveil the wonder behind an ordinary, undervalued yet essential object, such as the matchstick. The designers say, /u2018We believe they are still worth existing if we recall this magical moment of igniting a match by striking it with a proper snap.'
To achieve this, they created bespoke matchsticks in a variety of geometric formations which serve a range of unique purposes. The matches are designed in jet black and red, packaged in a sleek and minimal box. Their appealing and unique design attributes an element of curiosity to the everyday object most of us tend to take for granted.
Creator: TwelveStudio



















