With the launch of their online shop, Mani promoted the coming spring/summer collection together with a series of films and social media campaigns to promote the company/u2019s slogal /u201cpassion for shoes./u201d The launch campaign built anticipation around the ability to shop from home/u2014 aimed at true shoe addicts, resulting in record sales within the first week of launch. Concept, art direction, design and photography by Larssen & Amaral. Films created in collaboration with Day Two and Clockwork.
Creator: Larssen & Amaral