Mackelli Nail Spa is an upscale full-service nail and pedicure salon which offers a variety of soothing services to cater its customers/u2019 beauty needs. Its great service, innovative design and eye-catching architecture are reflected on the spa/u2019s branding and visual identity, which were thoroughly designed by

La Tortiller/u00eda

./u00a0Taking into consideration every aspect of the business, we came up with the stylish name Mackelli; a signature label that would particularly resonate among its core target: beautiful, smart, independent and interesting women. Additionally, the studio created a strong brand and a robust -yet feminine- logotype, but also designed a delicate version to be used as a monogram on particular applications. La Tortiller/u00eda/u00a0also produced an exclusive photo shoot with the renowned Danish fashion photographer Henrik Adamsen. All images taken in Copenhagen were used across Mackelli/u2019s marketing collateral, such as print adverts and social media campaigns among other carriers./u00a0A charming branding which perfectly complements Mackelli Nail Spa/u2019s business of beautifying.