Lo Pesce Branding & Packaging

Lo Pesce, the main brand of Xilo Trade, breaks the mold of the communication of frozen food in Italy thanks to a funny visual identity, a bright palette and a packaging system which stands out in the refrigerator aisle of the grocery store.

Credits: Agency- Gummy Industries – Creative Director: Alessandro Mininno – Design Director: Giorgio Mininno – Packaging Designer: Donatella Alquati – Illustrator: Elia Colombo – Set Designer: Anna Maggi – Graphic Designer: Giovanni Manzoli – Web Designer – Manuel Natale – Account Manager: Martina Melgazzi – Photographer: Alessandro Belussi – Modelling & Rendering: Eleonora Albano


Credits: Gummy Industries

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