Four Christmas-themed figures were inspired by bakery products: a luscious tart and a spinach pie transformed into Santa Claus, a donut became the Christmas reindeer, a muffin represented the Christmas tree, and a cookie along with another donut took the shape of a snowman.

These figures were featured in social media animations, packaging, and uniforms. The campaign, tied together with the hashtag #MeetTheChristmasFamily, emphasized family warmth and holiday spirit.