Kosås founder, Sheena Yaitanes contracted Heavy Atelier to develop the complete brand identity and packaging for her line of natural beauty products. The concise collection of perfectly curated shades are designed to enhance the natural beauty of every woman and hydrate with skin-smoothing ingredients. Heavy Atelier wanted to reflect this simplicity by conceptualizing a brand name and identity that was both clean & elegant. Studio also invented the name Kosås for its international sound that universally reflected the clients desire to incorporate both art and science in a unique name that didn’t hold a meaning in any language before its creation. This would allow the brand to establish itself without compromise and create the meaning for its own name. The packaging design continued the brand vocabulary of simplicity by elegantly showcasing the product in a clean and modern package.