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When it comes to data privacy, things can get complicated, and pretty overwhelming. That’s where O0 stepped in, creating an animated video for Ketch, a data privacy software company, to make these complex concepts feel more human and accessible.

Privacy is a basic human right. With corporate data breaches on the rise and growing concerns about how Big Tech handles consumer information, people and governments alike are demanding that privacy be respected, monitored, and enforced. Ketch helps businesses build trust, simplify complexity, and make data-driven projects succeed.

In a field where trust is everything, Ketch needed to be seen as a reliable partner. O0 helped translate Ketch’s vision and show how businesses can become responsible stewards of consumer data. To do this, O0 imagined the “data-verse”—a behind-the-scenes world powered by tools that keep data flowing and protected.

The animated product explainer follows a protagonist diving into this data-verse, exploring how everything works under the hood. It turns a complex product into an adventurous, story-driven journey centered on one big idea: data dignity.