Standard Black worked on Irving Farm’s previous packaging, so when the company sought a 2018 NYC-centric rebrand as Irving Farm New York, they were attuned to the brand’s core concept and identity. To emphasize the company’s proud NYC heritage, they chose a deep green hue that evokes the tone found on New York City’s park railings and subway stations. For logo and typeface, Standard Black chose a strong and elegant look that reflects the contemporary city.
Published
24.01.2019
