Another skincare branding, another project showcased on Mindsparkle Mag. This is a rebrand, packaging design, and environmental design for Health Hut, a health and wellness boutique dedicated to offering a wide range of beauty, self-care, and home products that are all-natural, vegan, and cruelty-free. lg2 Toronto is the creative studio behind this gorgeous project.
Initially launched in Muskoka in 2011, new Toronto locations were subsequently opened on College Street and in Leslieville.
The goal of the redesign was to establish a new brand identity that stands out in a saturated and code-heavy category. The system is built around a powerful “H” icon, perfectly symmetrical, that communicates stability, balance, and harmony.