Sidekick Solutions Brand

Rachel Roth from the studio Design Ranch designed the friendly branding for Sidekick Solutions, an IT support company. In order to establish their presence in the marketplace, Sidekick sought out to establish a fresh new brand identity using bright primary colours and playful and simple symbols. Rachel Roth made use of a series of icons pulled from the computer screen to complement Sidekick’s friendly approach, paired with playful language to tie it all together.


Credits: Rachel Roth

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