Independent design studio F61 Work Room created the branding for ‘FRUIT UP!’ under the art direction of Svetlana Lomakina. FRUIT UP! — is the new supplier of fresh fruits and vegetables in the restaurant market of St.Petersburg, Russia. This courier company cooperates directly with producers of vegetables and fruits throughout the world. Gentle and friendly, but knowing the business, FRUIT UP! offers customers a completely new service system. Delving into the customer’s needs FRUIT UP! is able to find any rare product with reliable delivery service (like this courier company) that runs throughout the evening. FRUIT UP! is an active participant in the restaurant life of the city, it supports young chefs and organizes workshops, meetings with professionals from the gastronomy and introduces current culinary trends.