Fressco®

Tiare Payano designed Fressco® – an organic juice and shake brand started in 2009 with its first product in Cap Cana, Dominican Republic. The challenge was to build an identity that combines an against-the-ordinary communication strategy with an antique, yet creative approach.

The Fressco brand identity was conceived with the unconventional goal, that its consumers can enjoy a moment of escape while immersing themselves in the contrast of its faithful origins and the freethinking present. The colors are expressive and bright, building a system that implies a sense of reinvention, communicated in their packaging, where each one is a little bit different depending on the flavor. The typography is full of Fressco’s heritage which will never accuse of lacking nature. Illustrations dated from 16th century support the individuality.

Published
18.11.2020

Credits: Tiare Payano

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