Tiare Payano designed Fressco® – an organic juice and shake brand started in 2009 with its first product in Cap Cana, Dominican Republic. The challenge was to build an identity that combines an against-the-ordinary communication strategy with an antique, yet creative approach.
The Fressco brand identity was conceived with the unconventional goal, that its consumers can enjoy a moment of escape while immersing themselves in the contrast of its faithful origins and the freethinking present. The colors are expressive and bright, building a system that implies a sense of reinvention, communicated in their packaging, where each one is a little bit different depending on the flavor. The typography is full of Fressco’s heritage which will never accuse of lacking nature. Illustrations dated from 16th century support the individuality.