Flow Brand is a company created by two journalists, Adriana and Gustavo. The challenge for Duck Design Studio was to develop a visual identity that would connect with Flow’s niches: Branding, Content, and Personal Branding.
For this, they created a specific color palette for each case. And when the brand communicates in a general way, the designers can use this palette differently. Therefore, enabling the brand to be dynamic and adaptive.
With so many bright and vivid colors, creating an efficient and detailed visual system was necessary. So, Duck Design Studio created a modular identity divided into several separate blocks.
Based on the concept of the symbol, they reused it within the brand’s graphic materials. Creating a specific Pattern and some gradients for the transition between the brand’s colors.