Beautiful and peaceful branding for ENSO, a psychology and therapy company by Basic Studio in Mexico.
ENSO is a brand focused on spiritual wellness and emotional stability. ENSO aim to conduct psychology through art therapies. Basic designed a brand system based on the graphic of the Japanese symbol 円相 —the moment when the mind is free to let the body create.
The brand is composed of a series of illustrations that symbolizes enlightenment, self-knowledge, and tranquility through a minimal Japanese aesthetic.
Written by:
Thiago Santarém
Published
25.07.2018