Enchanti is a family company from Paris that has been creating unique and quality cosmetics since 1998. The combination of knowledge, passion, and innovative ideas along with original formulas, superior raw materials and innovative technology is the brand’s key to success.
Designer Sebastien Bednarek created a clean and modern brand identity that the cosmetics company has used across its letterhead and correspondence design, business cards, product packaging and signage. The use of a versatile circular logomark features simple curved lines and the brand’s name wrapped around in contemporary sans-serif typography.
The collateral design uses a colour palette of silver and gold tones and dark blue, giving the brand a high-quality and elegant aesthetic.