Amber Asay @ Nice People designed Elenita Mezcal. The spirit of summer, sunshine, and adventure… all in a mezcal cocktail-filled can? Don’t mind if we do. So, when Elenita wanted a bold brand that embodied a sense of playfulness, Nice People jumped at the chance to flex their skills during a complete branding experience.
With Elenita’s founders being from California and Mexico, it seemed only right to add a twist of California-cool to this classic Mexican cocktail. Inspired by the warm sunshine, they created a fresh color palette to guide the rest of their brand implementation, design strategy, and print production. That brightness shines through to Elenita’s logo, which does double duty as both a sunrise and agave plant. The wordmark and shapes were inspired after researching historic Mexican designs and were a perfect fit to showcase the cocktail’s sparkling flavor profiles. The designers wanted Elenita’s packaging to be part of their customer’s complete brand experience, so we made sure the upbeat vibe took center-stage as part of the can’s full-scene wrap design. Now that they’re ready to launch, it’s time for us to raise a cold can and say salud.