Parámetro Studio designed Doer Branding. Doer is a store that specializes in home improvement products, tools and hardware.
For this project, the client approached the designers looking for a friendly, clean and modern design, so they created a versatile icon system that can be used throughout the different brand peripherals. For the logo, they used a sans-serif typography with perfect circular details. It was very important for the brand to easily be recognised by the consumer as a place where they can find everything they need for their projects.
What strikes us the most about this project is the use of really strong and bold visuals, which are achieved by the combination of a bright color palette and a modern typography. This is a really interesting approach which makes design accessible for a brand of this type.