Graphic

The corporate design for Botanist, designed by Glasfurd & Walker, claimed the title of Best of the Year Interior Design Awards in the brand and marketing category.

Botanist is described as a dining destination that reflects the vibrant, lush earthiness of the Pacific North West region — from design and decor to cocktails and cuisine. The brand was inspired by the concept of Botany, along with the challenge of representing the Pacific Northwest in a different way. With the goal of steering clear of cliches, Glasfurd & Walker created a brand identity that plays with the intersection of Art and Science – which is common in conservatories, gardens and greenhouses as well as restaurant kitchens – whereby each piece is chosen for its function and for its beauty.

‘Each printed piece is carefully considered in the context of its use and application, taking on the colours and design details of the interior. Menus in the dining room are soft pastel colours that compliment the light and feminine touch of the room. Whereas the bar menus read more like a Botanist’s journal or scientific manual, giving a nod to the way the cocktails are made and the inspiration behind them. The identity seeks to create a juxtaposition and complimentary unification of science, art, enjoyment, and wonder.’

‘The logo, an archway with stairs, appears as an almost optical illusion. It represents the shift in perspective that the restaurant embodies whilst literally representing an ascent of stairs into the restaurant. The logotype is a custom typeface that is both classical and modern — representative of the philosophy throughout the restaurant.’