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Bombay Electric cover image

Michael Thorsby

June 20, 2016

Mindsparkle Mag

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Bombay Electric

Michael Thorsby had the pleasure to the identity of Mumbai/u2019s most exciting fashion select store; Bombay Electric. Bombay Electric has been compared to Barneys New York or Colette in Paris./u2028/u2028When approaching the work to put a new image on the company I knew that there was no way around colors and vibrancy. Framed by a rather minimal typography and grid, the intense color gradients are drawn to look like blurry abstract photographs, as if taken inside an Ann Veronica Janssens installation./u2028/u2028The logo follows the minimal half of the identity visualizing the almost utilitarian name of the company, where the vibrating letter /u201cI/u201d represents the restless curiosity that Bombay Electric stands for.

Creator: Michael Thorsby

beautiful beauty bombay electric box branding color color fade colorful corporate design deluxe design designblog designer fading fashion graphic logo logotype luxury magazine Michael Thorsby mindsparkle minimal modern new online packaging shoe box shop store vibrant www.mindsparklemag.com
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