Beautified Branding

The modern brand identity for beauty app Beautified was designed by Lotta Nieminen. Beautified aims to fill a gap in the beauty market with its service allowing users to book last-minute beauty appointments from a curated group of top salons and spas. The visual identity is simple yet contemporary, which can easily be translated across mobile devices to make for a use-friendly and aesthetically pleasing experience.
A soft colour palette of pink, mint and dark green is used, alongside its iconic red lip symbol which adds an element of energy and playfulness to its brand voice.


Credits: Lotta Nieminen

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