Beautified Branding

The modern brand identity for beauty app Beautified was designed by Lotta Nieminen. Beautified aims to fill a gap in the beauty market with its service allowing users to book last-minute beauty appointments from a curated group of top salons and spas. The visual identity is simple yet contemporary, which can easily be translated across mobile devices to make for a use-friendly and aesthetically pleasing experience.
A soft colour palette of pink, mint and dark green is used, alongside its iconic red lip symbol which adds an element of energy and playfulness to its brand voice.

Published
27.09.2017

Credits: Lotta Nieminen

See more

Return