Wunderdogs designed Basa Branding. Founded in 2003, BASA Collective is one of the oldest cannabis dispensaries in San Francisco. Tariq Alazraie and his executive team approached the designers for help updating their marketing strategy, visual identity and website in the face of growing competition in the Bay Area and the post-weed legalization hype. Cannabis marketing is increasingly dominated by big money, with flashy stores and mega ad campaigns.
Wunderdogs positioned BASA as an alternative to the promotional frenzy: turning the brand’s more limited resources into a strength by developing intentionally minimalist, direct, and self-aware messaging. They brought their marketing strategy to life using an updated website that has helped the dispensary revive their online shopping experience and increase sales as a result.