Jorge Zamonsett

from the studio

Sabbath

designed the brand identity for Adherente, an alternative space for the design industry/u00a0in the heart/u00a0of the/u00a0surrealist Guatemala City. Sabbath was responsible for establishing a 'visual environment' of this edition of the festival, along with

Rolando Luther

who produced 3D visualisations. Sabbath aimed to create a brand ecosystem built by a diverse range of illustrations that represent abstract formations of the letter 'A', as well as editorial/u00a0layouts that allow for a/u00a0synchronised/u00a0interaction between images & photography. The result is a striking display of colour and typefaces, that communicate the event's themes of/u00a0'Exposure, Coexistence & Learning' to motivate and impulse the growth of Latin American talent in the visual arts sector.