Besides the ongoing fight against the wet weather demons, Stutterheim takes on yet another battle for the AW19 season /u2013 the one against the all enveloping Nordic winter darkness. This season, reflective details and bold, vibrant color choices offer a way to challenge the darkness while dressing protectively, taking the concept of /u201dprotective outerwear/u201d even further. The work of British- born, New York City based artist Anthony McCall /u2013 best known for his /u2019solid- light/u2019 installations /u2013 has served as inspiration for the collection, playing with the contrast between light and dark.

/u201dFor half the year /u2013 from October to March /u2013 us Swedes stumble in the dark. We wake up, go to work, leave our offices and go back home /u2013 all in a suffocating darkness. For some reason, the majority of people, myself included, tend to reflect this darkness by also dressing in layer upon layer of black./u201d says Founder and Creative Director Alexander Stutterheim.

/u201dThat/u2019s why we wanted to go the other way this winter season. Of course we have the black styles as well (we could never do without them), but for the more brave hearted winter warriors, we introduce a selection of more conspicuous styles to wear as an antidote to the lack of light./u201d

Human interaction, community and constant movement are ways to balance the melancholy of the regressing light. To highlight this aspect of being visible and staying safe in an urban environment the AW19 campaign revolves around a group of friends making their way around Stockholm, Stutterheim/u2019s hometown, at dusk, shining bright in seasonal colors.

Safety Yellow, Flame, and Electric Blue are all vibrant and energizing tones, while the more earthy tones Tobacco and Pale Lilac balance it out, to create a harmonized entirety. Other news for the season includes a printed coat created together with Swedish designer Hanna Werning, an ultra lightweight ripstop jacket, along with updated versions of favorite styles known from previous seasons.

TThe full AW19 is now available in Europe and US tomorrow at: https://stutterheim.com