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LMNOP
September 21, 2022
Mindsparkle Mag
Introducing Lys/u00e9e /u2014/u00a0Transforming patisseries into a gallery of confections for Michelin-Starred Pastry Chef, Eunji Lee.
Lys/u00e9e is a fusion of the French word for museum and Chef, Eunji Lee's surname; it's where the concept of a patisserie is reimagined to that of a museum or gallery. In developing this elegant dessert destination, LMNOP developed the visual identity, collateral system, and signage + wayfinding. The brand mark takes inspiration from Giwa, Korean traditional roof tiles, modernizing the idea as slices of cake. This iconic element is brought throughout the branding as an accent over the logotype, incorporated into packaging, patterns, and reinterpreted into the signature Lys/u00e9e cake for a delectable design language./u2060
Creator: LMNOP
