Mindsparkle*

Herman-Scheer

September 30, 2022

Mindsparkle Mag

Homebody

How do you make a ridiculously comfy couch stand out in a sea of mid-modern sameness? You showcase them /u201ccomfy/u201d and /u201cembrace the /u201cridiculous./u201dWith Homebody, Herman-Scheer built a brand that focuses on moments of real-life comfort that resonate with us everyday. Lazy lounges with the whole fam. Cushy cuddles. Crumbs. Spills. All of the above /u2014 communicated with quirky copy, vibrant visuals, and a brandmark that/u2019s as snuggle-able as the couch itself.

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