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GRÁVITA
August 11, 2020
Mindsparkle Mag
GRÁVITA designed Klimb. Inspired by the clarity, efficiency and minimalism typical of Swedish culture, the visual identity is based on its own typography and a wordmark of simple shapes that reflect the imagery of traditional gymnastics. Under the concept of hyperpersonalization, the system starts from the central element of the wordmark: the 'I' (representation of the self), which functions as a container frame for each person and a gravitational center from which the rest of the elements are developed and adapted.
Creator: GRÁVITA
