Hurtling towards the energy transition, Pacifico Renewables identified the need to strategically reposition & rebrand to facilitate a wider breadth of proposition. Fable&Co. embarked on a journey of discovery into the very heart of publicly listed green energy investments.

The visual identity was created to represent Tion Renewables as a highly progressive, innovative & forward thinking renewable energy company, whilst maintaining a crucial sense of quality, trust & reliability.

From the technical & confident character innate within the logo, through to the ion inspired grid asset & motion influenced extending lines, the brand identity tells a subtle visual story of the brand mission, accelerating the transition toward a clean energy future, in a simple yet scientific way. Depicting this narrative with precision, structure, accuracy, intelligence & innovation all found in abundance throughout the elements of the identity system.