Beautiful brand identity for Planta, a botanical studio in Mexico. Created by

Futura

, in Mexico.

Planta is a botanical design studio located in Mexico City. It is specialized in conceptual and experimental installations, in addition to reactivating areas or deteriorated spaces.

For the visual proposal, Futura created a modern brand, inspired by every aspect of nature that Planta uses to design its spaces. For the icon, the studio takes inspiration from a peacock, an animal that represents beauty, glory and great wisdom. Combined with a form that conceptualizes the manual process as a symbol of growth. Futura relies on the restorative adaptation of nature: we intervene, reactivate and restore the place.

For the color palette, a rich, accessible and modern spectrum was chosen. Inspired by the subtle nuances that exist in nature, adding a small detail with green foil for some applications.