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Paul's Identity cover image

25 AH

March 10, 2020

Mindsparkle Mag

Paul's Identity

25 AH designed Paul's Identity. Paul/u2019s is a restaurant located at the hotel Haymarket in Stockholm. The menu is inspired by classic European cuisine and tasty food that one might have found at an American grill from the turn of the century.

The restaurant/u2019s name is a homage to Paul U. Bergstr/u00f6m, founder of the famous department store that was previously located in the building. We created an identity for Paul/u2019s inspired by the original 1920/u2019s signage found on the building/u2019s facade.

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