Pallas, multifarious goddess of war, wisdom, craftwork & intellect - was renowned for being strong-willed, notably loyal & exceptionally powerful.

In Greek mythology, Pallas was represented as the goddess of strategy, advanced weaponry, & unstoppable skills on the battlefield. Revered for having never lost a battle, the notion of having Pallas by your side was to guarantee a successful outcome.

This legendary namesake would provide a pertinent narrative to set the foundations for a new style of the law firm. A firm that sets out to define a new blueprint of client experience, led by an accomplished team to deliver phenomenal results across investigations, arbitration & litigation.

Fable&Co. embarked on defining a truly unique brand strategy & identity for the launch of Pallas Partners. With refined sophistication, elegance & simplicity at its core, sharply differentiating this superior boutique law practice, by looking beyond the conventional field of vision.

Traditional Craftsmanship Meets Refined Sophistication - The highly bespoke Pallas word marque was crafted with an emphasis on subtle finessing & refinements evident throughout the letterforms. This logo is used proud & confident in a ‘masthead’ fashion across many printed materials.

Superior Quality & Distinction - To support the word marque & for practical usage across small size requirements, Fable&Co. created a stylish monogram to be used as the brand icon, further complementing the Pallas brand identity. This minimalist & modernist monogram depicts an elegant ‘P’ letterform, taken from the primary logo, & set within a crest shape as a lockup. This demonstrates the superior reputation for the highest quality & distinction for which the Pallas brand would immediately become synonymous within the global legal landscape.

Consistency & Cohesion - The new brand identity was consistently applied to a comprehensive range of branded materials – from an elegant suite of corporate stationery & luxury merchandise, thorough to practical yet distinguished digital templates. A range of premium paper stocks & stylish print finishes were selected to complement the visual identity & provide a tactility to the brand, adding further engagement & interest to printed materials.

The Online Experience - It was crucial that the website portrayed the same sense of timeless sophistication & refinement. Relaxed, natural imagery of the team at Pallas offered a sense of humanity & authenticity, not typically associated with elite law firms. The Pallas website exudes sophistication & quality. The clean & structured design adopts confident use of clean space, subtle animations & transitions, as well as an intentionally simplified user experience & content strategy.