The Love, Bonito rebrand designed by Anak centered around a bold proposition redefining ready-to-wear for Asian women. For years, Asian women had to struggle to find ready-to-wear that was actually ready for them to wear. We put Love, Bonitos deep commitment to Asian women into a bold new Heart monogram that serves as a signal for Asian women to feel loved every time they see it. This accompanies a strong, sleek wordmark that expresses Love, Bonitos take on contemporary femininity, and a new tagline that express what women really need from their wardrobes: Ready-to-live, not just ready-to-wear. Tying it all together is a modular graphic system that flexes across every facet of their complex lives, and a new brand voice that speaks to Asian women in the way that other brands cant; with the kind of tummy-cramping, sometimes-twisted, laugh-at-ourselves humour we call Asian sass.