Mindsparkle*

Loie Branding cover image

25 AH

March 09, 2020

Mindsparkle Mag

Loie Branding

25AH designed Loie Branding. Löie Söderport is an architect-designed property consisting of 6 townhouses and 15 apartments, located in Visby on the Swedish island of Gotland. Visby is one of the best-preserved medieval cities in Scandinavia. The unique location and it’s building traditions served as inspiration for Löie’s contemporary architecture. Large geometric calligraphy was used as a modern homage to Visby’s heritage. The color palette was inspired by Gotland’s many poppy fields and the island’s rich resources of limestone. House numbers were designed to create a calligraphic effect that shifts depending on the viewing angle.

The best of the week. Every Friday.

Includes freebie bundle, unseen BTS insights and more.

We respect your inbox.

close

Submit

Submit your Design case study, Website or Job listing. Request an interview or brand promotion.

Plus

Become a Plus reader. Gain access to exclusive content, featuring unseen project insights and more.

Pro

Join the Pros. Gain maximum visibility on Mindsparkle & access to all premium features.