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Loft Hotel Identity cover image

Jordan Lee Creative

September 13, 2019

Mindsparkle Mag

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Loft Hotel Identity

Loft Hotel & Lounge is a California-based hotel that is know for their vintage yet modern decor, world-class bar and lounge, and stunning location. The new elegant branding was designed by Jordan Lee Creative. Loft Hotel was seeking to show the history of their vintage hotel with a modern twist. Their branding was developed playing off of a modern key shape.

Credits: Jordan Lee Creative

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