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Gema cover image

Asís.

April 04, 2022

Mindsparkle Mag

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Gema

Gema, "gem" in Spanish, is a fashion project created by three sisters to sell some pieces from their vintage collection. The brand asked Asís to design its visual identity. 

The brand's name parallels what makes a gem and a clothing garment valuable: its beauty, durability, and rareness. Gema's pieces stand out for their excellent confection, quality, and style. These garments do not belong to a defined period, yet they share a timeless feel.

Credits: Asís.

brand branding design elegant font gem gem stones Gema jewelry luxurious mindsparkle mag mystic serif stationary typography visual identity

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